Tuesday 18 May 2010

EVOKE! 6 : Happy Honking, Leicester Square, London. 24/4/2010


Honk if you are Happy” This interactive installation, was placed in Leicester Square, a buzzing part of central london, on a sunny saturday afternoon. This installation aimed to encourage laughter and bring a smile to peoples faces and engage the public by inviting them to interact with the piece. The installation included four large metal bike horns of different tones. mounted onto a brightly colored board, along with a large banner plaque reading “Honk if you are happy”. Within seconds of being installed, people where drawn to it, and the compulsive honking began.

This part of the series encouraged people of all ages to do something they can’t usually feel comfortable doing in public space. This interactive urban intervention allowed passers by to engage in the unhibited freedom of play in a public space. The installation gave people a chance to express themselves publically by honking the horn, and aimed to break peoples passivity and bring smiles and laughter to peoples faces. Once on person had honked the horns, the sound would then atrract the attention of others. Soon, the silence of passivity was replaced with sounds of laughter, chatter, and constant honking, involving people in a light hearted, active participation in a public city environment.


Watch the video documentation below to see what happened!

1 comment:

  1. yess, this is great. I have on of those lying around, might place one in my series of ludic interventions at traffic lights. check out some of my work on my portfolio www.sylvansteenhuis.nl

    Keep up the good work!

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